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Let's Talk Trust

The Elephant blog on trusted identity

Topic
  • Fraud Prevention
  • Identity & Trust
  • Customer Experience
  • Efficiency & Collaboration
Team
  • Fraud
  • Product
  • Data Science
  • Engineering
4 min read

What the unexpected patterns Black Friday 2025 revealed about trust at scale

An analysis of Black Friday ecommerce fraud shows how risk, trust, and transaction patterns change during peak holiday shopping traffic.

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What the unexpected patterns Black Friday 2025 revealed about trust at scale
Why high-performing fraud schemes are the hardest to stop
2 min read

Why high-performing fraud schemes are the hardest to stop

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Your identity graph is a lie
4 min read

Your identity graph is a lie

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Precision fatigue: Why better models don't make better decisions
4 min read

Precision fatigue: Why better models don't make better decisions

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You’ve trained your systems to block bots, but agentic commerce would like a word
5 min read

You’ve trained your systems to block bots, but agentic commerce would like a word

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Your fraud system is confident, but it’s also wrong
3 min read

Your fraud system is confident, but it’s also wrong

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How trust systems are built and not just assumed
3 min read

How trust systems are built and not just assumed

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Your model may be precise, but is it fluent?
3 min read

Your model may be precise, but is it fluent?

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If your model is so accurate, why doesn’t anyone trust it?
3 min read

If your model is so accurate, why doesn’t anyone trust it?

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It’s not a model accuracy problem; it’s a model use problem
3 min read

It’s not a model accuracy problem; it’s a model use problem

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Escalation isn’t a failsafe, it’s a symptom
3 min read

Escalation isn’t a failsafe, it’s a symptom

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What your model gets right, your system still corrects
3 min read

What your model gets right, your system still corrects

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You made it observable, but no one is watching
3 min read

You made it observable, but no one is watching

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Are you still running a threat-era system in a trust-era world?
3 min read

Are you still running a threat-era system in a trust-era world?

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What it really means to run an adaptive fraud system
3 min read

What it really means to run an adaptive fraud system

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Every decline is a data leak
3 min read

Every decline is a data leak

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Your KPIs are grading the wrong test
4 min read

Your KPIs are grading the wrong test

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