Post Falls, Idaho – 7 April 2026 – Pipl announced today that its Elephant Trust solutions are now offered via FICO® Marketplace, reflecting its partnership with FICO and expanding the ecosystem of the industry’s first marketplace for composable decision‑intelligence solutions. FICO Marketplace empowers clients around the world to operationalize AI and drive better outcomes by effortlessly discovering, accessing, and deploying a wide range of pre-built offerings, including AI models, data services, and analytics. This addresses a critical need in the industry for organizations to leverage cutting-edge technology while preserving their ability to work across their organization to bring together teams and differentiate their business with their own unique intellectual property and customer experiences.
Elephant, a Pipl business unit, is the AI-native trust engine designed for digital-first businesses operating at massive scale. Elephant Trust for Account Opening and Trust for Purchase solutions solve the complex, intertwined challenges of payment, account, and seller fraud through the lens of contextual connectivity. Unlike legacy tools, these solutions are defined by calibration, retraining models regularly to each customer’s specific fraud patterns and business reality.
"FICO Marketplace makes it easy for businesses to use our AI-native trust engine. Our detection process keeps things running smoothly by checking user identities — names, emails, phone numbers, and IPs — against a database of 5 billion profiles when they open an account. This gives a clear picture of users' histories so trusted users can be auto-approved, and only high-risk ones are flagged. This reduces manual review costs and helps fight fraud," said Matt Hertz, CEO of Pipl and Elephant.
FICO Marketplace is accessible directly within FICO® Platform and enables customers to leverage a catalog of offerings from trusted and pre-vetted providers, as well as reshapes how companies gain value from AI. This foundation of data and assets fuel intelligent decisioning – an emerging field that harnesses, understands and improves data-based decisions, leveraging human expertise with AI objectivity, and drives more ROI from AI. Platform customers can go from discovery to making test calls to a third-party data service and APIs within just a few hours, driving incredible speed and agility to enhance existing and new use cases.
“The enterprises winning with AI aren't just building smarter models; they're shortening the distance between insight and action – and that is what I am most excited to partner with Pipl to achieve,” said Jason Andrew, Chief Revenue Officer at FICO. “FICO Marketplace is how we help customers do exactly that: by connecting proven, partner-delivered intelligence directly into the decisioning workflows where it matters most. The result is faster time-to-value, stronger governance, and an operating model that compounds returns across every business cycle.”
As part of the partnership launch, Pipl is offering a 90-day complimentary trial of Elephant Trust solutions (no long-term commitment required). FICO Marketplace users can also get expert recommendations from the Elephant Trust team with a complimentary offline historical data test.
To learn more about FICO® Marketplace, visit: https://marketplace.fico.com/
About Pipl:
Pipl is the global authority in identity-based evidence, providing foundational data that fuels the world’s most sophisticated fraud, risk, and trust systems. In a digital-first world, we believe confidence should be earned with evidence, not friction.
Where others see fragmented data points, we see the person.
As the parent company to a portfolio of specialized identity and fraud solutions — including Elephant Trust and Pipl Search — we leverage over 20 years of experience and a graph of more than 5 billion identities to provide unmatched visibility into the human footprint behind every digital interaction. We're on a mission to empower enterprises to make consistent, defensible decisions through a lens of raw identity connectivity — while operating within a framework of rigorous global privacy and compliance standards.
About FICO
FICO (NYSE: FICO) powers decisions that help people and businesses around the world prosper. Founded in 1956, the company is a pioneer in the use of predictive analytics and data science to improve operational decisions. FICO holds more than 200 US and foreign patents on technologies that increase profitability, customer satisfaction and growth for businesses in financial services, insurance, telecommunications, health care, retail and many other industries. Using FICO solutions, businesses in more than 80 countries do everything from protecting 4 billion payment cards from fraud, to improving financial inclusion, to increasing supply chain resiliency. The FICO® Score, used by 90% of top US lenders, is the standard measure of consumer credit risk in the US and has been made available in over 40 other countries, improving risk management, credit access and transparency.
Learn more at https://www.fico.com/en