About Elephant

We believe that most people are trustworthy

Elephant was founded on an uncomfortable truth: fraud is evolving faster than legacy systems can keep up. While others chase risk with shallow signals and outdated data, we’re building a new foundation, one designed to recognize what’s real. Because the goal isn’t just to stop fraud. It’s to know when you can trust and move forward with confidence.

Fraud isn’t slowing down, but many systems are

We started Elephant because we saw something others couldn’t fix: the tools meant to stop fraud were falling behind. They relied on rules that couldn’t adapt, data that wasn’t fresh, and signals too shallow to see what mattered. We knew there had to be a better way; one that didn’t just block risk, but actively recognized trust. So we built it.

Elephant was born from the same team behind Pipl, the industry’s leading provider of global identity data. We've spent nearly two decades mapping how real people show up online. Now we’re using that foundation to power something new: trust scores that adapt in real time, scale globally, and help businesses recognize what’s real the moment it matters.

Trust isn’t just a feature, it’s a philosophy

Most people are good; our job is to recognize them

Too many systems are designed to doubt. We built Elephant to confirm, not reject, so trust becomes the default, not the exception.

Familiarity is not the same as safety

Fraud hides in patterns others trust. We look deeper, past surface-level signals, to find what’s real, even when it’s new.

Trust should scale, not stall

Manual reviews and rigid rules might catch some fraud, but they block growth, too. Elephant helps teams move faster without second-guessing.

Helping the world’s top platforms trust more customers

What trust means to us

The world doesn’t need another fraud tool; it needs a new standard

For too long, digital identity has been treated like a threat to filter, not a signal to understand. Legacy tools were built to detect what looked risky, not to recognize what’s real.

We’re building the infrastructure for a more trusting internet, one where platforms grow with confidence, real users move forward without friction, and trust becomes the default, not the exception.

A better digital world starts with seeing trust for what it really is: clarity in uncertain moments, coverage that crosses borders, and adaptability without cultural bias.