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Ecommerce

Blocking fraud is hard, but blocking good customers costs more

Ecommerce teams are under pressure to stop fraud, protect revenue, and deliver a frictionless experience, often with systems that weren’t built for the job. Legacy systems miss real threats, block real people, and break down in your highest-growth markets. Elephant helps you make clearer identity decisions at checkout so you can move faster, convert more, and deliver the experience your customers expect.

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Elephant sees what legacy tools miss

Elephant is a global identity intelligence platform built to help you know who to trust. While other tools flag what looks risky, we show you who’s real by analyzing how identity signals behave together. The result: fewer false declines, faster approvals, and less manual review, whether you integrate us directly or through your preferred PSP.

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Approve more good customers everywhere

Our industry-leading graph of 5 billion identities helps you approve new, cross-border, and thin-data users with confidence, so you can grow without adding friction.

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Cut false declines without adding risk

Elephant analyzes how identity elements behave together across 740 billion signals, surfacing context that other tools can’t see, so you can stop fraud without blocking real people. 

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Shrink your manual review queue

Stronger signals create fewer edge cases, and real-time scoring means more confident approvals and fewer transactions your team needs to touch. 

What’s the cost of getting 
trust wrong? 

Ecommerce teams responsible for growth, risk, and experience all feel the impact of incomplete identity signals. When your fraud controls rely on shallow data or rigid rules, you don’t just let fraud through; you push away real customers. In markets where you’re trying to grow, that cost compounds fast. 

Revenue lost before it even starts

False declines crush conversion, throttle transaction volume, and sabotage global growth strategies, especially in the markets you’ve invested the most to grow. 

Friction that destroys loyalty

Flagging otherwise trusted users leads to more step-ups, longer checkouts, and broken journeys that undermine retention and long-term value. 

Fraud that scales faster than your tools

Synthetic identities and coordinated fraud rings are designed to pass legacy checks and evolve faster than static systems can adapt. 

Manual reviews that drain your team

Too many edge cases clog the queue, stretch operations resources, and slow your path to revenue, all while introducing inconsistency and delay. 

Not sure which solution you need? 

Who it’s for
Primary use case
How it helps
Key benefits
Delivery
Best for

Trust API

Who it’s for
Fraud engineers, product managers, platform, and operations teams
Primary use case
Automated trust scoring during onboarding, checkout, and account actions
How it helps
Returns real-time trust scores to power low-friction, high-confidence approvals
Key benefits
Latency, coverage, consistency
Delivery
API integrated into your risk engine, auth flow, or decisioning pipeline
Best for
Reducing manual reviews, scaling approvals, enforcing real-time logic

Trust Insights

Who it’s for
Fraud analysts, trust & safety reviewers, escalations specialists
Primary use case
Manual investigation of ambiguous sessions, identities, or patterns
How it helps
Surfaces identity linkages and behavioral context to accelerate human reviews
Key benefits
Transparency, interpretability, team alignment
Delivery
Chrome extension or standalone web app with analyst-focused UI
Best for
Resolving edge cases, training analysts, documenting trust rationale

Testimonials

A global marketplace improved its approval logic with Elephant and increased approval rates by 19.4 points, unlocking more than $27 million in new revenue without raising chargeback risk.

A global online brand used Elephant to cut manual reviews by 27%, saving more than $160k in operational costs and hundreds of hours in effort. 

A leading ecommerce platform used Elephant to increase automated approvals by 54,000 transactions a year, reducing manual review and speeding up order flow.

A digital payments platform used Elephant to cut chargebacks by 20%, improving revenue protection while keeping customer friction low. 

Ready to start trusting the identity behind every transaction?

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Insights and intelligence we recommend

5 Design Tests for a System That’s Trusted in Production

5 Design Tests for a System That’s Trusted in Production

Think your model is ready for production? This checklist helps data science leaders evaluate whether their fraud system earns trust at the point of decision.
Trust API

Trust API

Automate identity decisions at scale with Elephant’s Trust API. Get real-time trust scores powered by 5B identities and 740B signals—globally adaptive, locally precise.
Why Elephant

Why Elephant

Discover why Elephant is the industry's only true global identity trust solution, combining 5B identity profiles, adaptive AI, and real-time trust scoring to approve more users, reduce fraud, and scale with confidence.