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Marketplaces

When trust breaks on one side of the transaction, both sides pay the price

Engagement fuels marketplace growth, but trust sustains it. When abuse slips through from a fake storefront or an abusive buyer, everyone feels the impact. Sellers churn, buyers hesitate, and platform credibility suffers. Traditional fraud tools weren’t built to understand both sides of a marketplace. Elephant helps you stop abuse early and preserve the integrity that keeps your flywheel turning.  

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You don’t need stricter rules, you need smarter signals

Fraud looks different on each side of a marketplace. Only Elephant was built to see both. We combine deep global identity coverage, real-time adaptive scoring, and intelligent signal correlation to surface patterns across users, roles, and devices. It’s context no other solution can see, so you can keep trusted users moving.  

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Recognize real users that others can’t detect

With an industry-leading 5 billion identities, we help you confidently approve buyers and sellers that other solutions miss, reducing friction for new users without increasing risk. 

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Expose coordinated abuse hiding in plain sight

Elephant links identity signals across accounts to reveal shared infrastructure, reused credentials, and abuse patterns that traditional tools miss, even when bad actors rotate roles or run multiple accounts. 

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Adapt to new threats while legacy tools stay stuck

Our adaptive scoring updates daily with 2 billion signal refreshes, so your risk decisions reflect what’s happening today, not what other outdated models saw last year. 

What’s the cost of getting 
trust wrong? 

Fraud in marketplaces doesn’t stay contained. One abusive buyer can trigger seller churn. One fake storefront has a cascading impact on buyer confidence. When your systems miss the signals that matter, the damage multiplies, hitting conversion, retention, and platform integrity. 

Sellers churn when trust breaks

Abusive buyers drive away the businesses that power your flywheel. Seller churn builds quietly, and by the time it shows up in your data, it's already done damage.

Fake sellers erode your brand

A scam storefront isn’t just a bad actor; it’s a broken promise. When buyers feel unsafe, it’s your brand, not just the seller's, that takes the hit. 

Friction kills conversion

Without context, models lean on stricter rules and more reviews, slowing buyers, stalling sellers, and choking transaction flow.

Abuse rings hiding in your blind spots

Fraud in marketplaces often looks like normal activity until it scales. Without cross-account visibility, coordinated abuse slips past detection and spreads fast. 

Not sure which solution you need? 

Who it’s for
Primary use case
How it helps
Key benefits
Delivery
Best for

Trust API

Who it’s for
Fraud engineers, product managers, platform, and operations teams
Primary use case
Automated trust scoring during onboarding, checkout, and account actions
How it helps
Returns real-time trust scores to power low-friction, high-confidence approvals
Key benefits
Latency, coverage, consistency
Delivery
API integrated into your risk engine, auth flow, or decisioning pipeline
Best for
Reducing manual reviews, scaling approvals, enforcing real-time logic

Trust Insights

Who it’s for
Fraud analysts, trust & safety reviewers, escalations specialists
Primary use case
Manual investigation of ambiguous sessions, identities, or patterns
How it helps
Surfaces identity linkages and behavioral context to accelerate human reviews
Key benefits
Transparency, interpretability, team alignment
Delivery
Chrome extension or standalone web app with analyst-focused UI
Best for
Resolving edge cases, training analysts, documenting trust rationale

Proven performance, trusted outcomes

A global marketplace improved its approval logic with Elephant and increased approval rates by 19.4 points, unlocking more than $27 million in new revenue without increasing chargebacks. 

A leading ecommerce risk team reduced manual reviews by 23% with Elephant’s trust scores, freeing up resources while improving decision accuracy. 

Elephant helped a global online marketplace automate 54,000 additional approvals a year, shrinking review queues and boosting transaction speed without adding risk. 

A leading ecommerce platform used Elephant to cut manual reviews by 27%, saving over $160,000 in operational costs and hundreds of hours in effort.  

Ready to stop fraud without slowing down your best users?

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Insights and intelligence we recommend

Why Elephant

Why Elephant

Discover why Elephant is the industry's only true global identity trust solution, combining 5B identity profiles, adaptive AI, and real-time trust scoring to approve more users, reduce fraud, and scale with confidence.
Three tests to run to see if your fraud stack is learning

Three tests to run to see if your fraud stack is learning

Three quick ways to tell if your system is truly adaptive. With growing queues, threats, and noise, smart fraud teams don’t wait for failure. These tests take under an hour and reveal more than any dashboard.
Trust API

Trust API

Automate identity decisions at scale with Elephant’s Trust API. Get real-time trust scores powered by 5B identities and 740B signals—globally adaptive, locally precise.