Brazil
Key insight: Retailers scaling in Brazil must offer alternative payment options and manage customs friction, or risk losing consumers already conditioned to outsmart broken systems.
The United Kingdom
Key insight: In the UK, loyalty hinges on logistics: brands must adapt shipping polices and payment acceptance to prevent friction-fatigued buyers from purchasing elsewhere.
Mexico
Key insight: To capture growth in Mexico, retailers must prioritize payment flexibility and streamlined cross-border logistics to match highly persistent buying behavior.
France
Key insight: In France, success requires minimizing data demands and offering seamless, privacy-respecting purchase journeys; over-verification will cost conversions.
Germany
Key insight: German consumers expect payment flexibility and bulletproof trust signals; overcomplicated verifications or shipping limitations quickly fracture loyalty.
